At the same time, the economic benefit of tourist villages often affects the attraction of tourist visits. The effect of tourism and local communities is also stated to be able to affect the value of tourist visits. Research has shown that the effect of tourism and local communities can directly affect the competitive advantage of the tourist villages in Kerinci Regency. Although the research method used in this study is version 3.0 of the SmartPLS program. ![]() The study used a quantitative survey method with a sample of 204 respondents. The subjects of the study are the tourist villages of Lempur, Pendung Talang Genting (Pentagen) and Jernih Jaya. The goal of this study is to expose the impact of a visitor 's intention from the perspective of the impact of tourism and local communities to determine how much the comparative advantage of a tourist village has on the value of a tourist village visit to investigate the impact of a visitor's rural tourism intention from the point of view of the impact of tourism and local communities. The development of tourism villages is one of the sub-sectors of tourism that has the potential to increase development. The tourism sector has contributed more to national revenues than the oil and gas industry in the sense of national economic growth. Keywords: motivation, perceived value, experience, revisit intention Study 2 in this study found that motivation, perceived value and experience as antecedents of revisit intention. Study 1 gets interesting results where each stakeholder has an important role to play in achieving the success of a cultural festival. The qualitative research method used in study 1 is to find out the impact of organizing cultural festivals and quantitative methods in study 2 used to analyze the behavior of visitors to cultural festivals. This study aims to determine the role and impact received by stakeholders with the implementation of cultural festivals in Surakarta City. Organizing a cultural festival involves quite a lot of stakeholders, such as the government, the private sector, and also the community. This preservation can be done by actively holding cultural festivals. The ancestral cultural heritage is a unique wealth of an area and must be preserved so that it can provide economic benefits to the surrounding community. FURTHERMORE, LIMITED SAMPLES AND STUDY SCOPE CAN LEAD TO FURTHER RESEARCHES ![]() RESULTS WILL BE IMPLIED AS THE FOUNDATION FOR PHU QUOC ISLAND. AND THE QUANTITATIVE METHOD IS FROM BY SEMI-STRUCTURED INTERVIEWS CONDUCTED STAKEHOLDERS IN LIGHT OF CULTURAL TOURISM. THE QUALITATIVE DATA IS FROM VARIOUS DATA AS JOURNALS, PUBLICATIONS, REPORTS, ETC. THIS PAPER IS TO REVIEW CULTURAL TOURISM CURRENTS AND ITS POTENTIALS, ANALYSE THE STAKEHOLDERS’ PERCEPTIONS, THEN TO FORMULATE RECOMMENDATIONS TO THE TOURISM DEVELOPMENT IN PHU QUOC ISLAND TOWARD SUSTAINABILITY. ![]() CULTURAL TOURISM IS IN CONNECTION WITH A COUNTRY OR REGION'S CULTURE SUCH AS LIFESTYLE, HISTORY, ART, ARCHITECTURE, RELIGION(S), AND OTHER ELEMENTS AND REPRESENTS SIGNIFICANT BENEFITS TO TOURISM INDUSTRY. ![]() CULTURAL TOURISM IS IDENTIFIED AS A FORM BEING “SUSTAINABLE” AND PRESENTLY IS AS THE FASTEST GROWING MARKET IN TOURISM. DEVELOPING TOURISM IN A SUSTAINABLE MANNER IS A MUST TO ALL OF DESTINATIONS IN THE WORLD.
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